Our story
Le Must has been available in the United States for several years. It was founded by Moshé Cohen on a simple conviction: every detail counts in the guest experience.
The brand combines carefully selected ingredients, artisanal craftsmanship and refined presentation. Its Made in France products reflect this commitment to quality and attention to detail.
In 2026, Le Must takes a new step in its development by entering the European market, where it is distributed by Oshibori Concept.
Le Must in Europe: a new chapter
Founded in France in 2011, Oshibori Concept supports hospitality professionals with solutions dedicated to the guest experience.
This partnership brings together two companies that share the same commitment to quality and close attention to presentation and detail.
Collections tailored to hospitality professionals
With its Deluxe and Premium ranges, Le Must offers a selection of products designed for hotels, restaurants and other discerning establishments, from everyday service to the most exclusive experiences.